Summary

Our broadcast, social media and press courses can run individually as distinct units or we can tailor a bespoke course comprising any combination.

A good sense of humour and liberal use of anecdotes (including Allan’s own potential disasters on air!) help to generate an excellent team spirit with our course participants.  The studio environment is demanding and tiring, as is the presence of a camera crew and a seemingly never-ending torrent of Tweets and posts.  It is vital to engage people who are often nervous and feel under exceptional stress.  The most rewarding comment we hear is “I was so scared about coming on this course that I almost chickened out, but I’m so glad I came!”

As evaluations and subsequent feedback have demonstrated, we consistently achieve an exceptional level of client satisfaction. We take pride in observing measurable improvements in participants’ interview skills as they blossom from shrinking violets at the start of the session to confident media performers at the end of it.  And from thinking a ‘Tweet’ is the sound of a bird to realising the power, potential pitfalls, but exceptional usefulness of social media when handled the right way.

Our client base is diverse, and includes:

 

  • The Sentencing Council (Ministry of Justice)
  • The Home Office
  • The Cabinet Office
  • The Japanese Embassy in London
  • The Government of Gibraltar
  • The Foreign & Commonwealth Office (FCO)
  • Department of Communities & Local Government (DCLG)UK Trade & Investment
  • UK Border Agency
  • Folke Bernadotte Academy, Sweden
  • Microsoft
  • Chanel
  • Kodak
  • Orange
  • The Richemont Group (owner of brands including Cartier, Mont Blanc, Alfred Dunhill,and Van Cleef & Arpels)
  • Tate & Lyle
  • Kraft Foods
  • Pfizer
  • Goldman Sachs

People now realise how vital it is to understand and interact effectively with the media. Requirements range from crisis management to building up a team of professional spokespeople capable of responding to a media request at short notice. And staying on top of a deluge of social media posts, blogs and Tweets.
Recent courses include:

  • Broadcast training for an EU Senior Mission Leaders Course in Belgium
  • Training for the Intellectual Property Office
  • Training for Delegations from the governments of Ethiopia and Ghana
  • A course for senior, high-profile spokespeople who are regular guests on the BBC’s Question Time, The Big Questions and other radio and television programmes.
  • Bespoke courses for the Japanese Embassy in London
  • Broadcast and social media courses in India, Portugal, Sri Lanka, Tunisia and Russia

Our courses are widely considered to be fun, enjoyable and relevant. And they can change the public perception of your business. Why not contact us for a quote?