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August 19, 2022
The Importance of Having the Right Words
Broadcasting is a highly specialised area, and few people are really comfortable with a tough radio or television interview, no matter how senior and how skilled they are in their specialist fields. That isn’t surprising: exposure to the sharp end of the media is usually infrequent and the studio environment can seem strange and intimidating. Any interviewee, however experienced, is dealing with a professional interviewer who is operating very much on his or her home
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Much of the difficulty for anyone faced with a radio or television interview is the factor of uncertainty. What will the studio be like? How will I be treated by the producer and interviewer? How will I look and perform under bright lights? Will I have to wear make-up? Will I noticeably perspire under pressure? How should I deal with any questions I’d rather they hadn’t asked? These are just a few of the issues confronting someone who has never been in a broadcast environment before.
Those who do have experience can still benefit enormously from practice, constructive criticism, hints and tips. Advice and help on performance, including use of voice and body language, are very much part of the course. It’s surprising how many areas for improvement can be identified by an impartial observer.